Woods: Tiger Woods, and Rory McIlroy announce the launch of TMRW Sports originally appeared on NBC Sports Boston
Tiger Woods and Rory McIlroy are joining forces for more than their campaign against LIV Golf.
The two PGA Tour stars, along with sports industry executive Mike McCarley, announced the launch of TMRW Sports on Tuesday. The company will focus on “building technology-focused ventures that feature progressive approaches to sports, media, and entertainment.”
“I am excited to work with TMRW Sports in bringing people more access to sports,” Woods said via a press release. “So many athletes, entertainers, and people I meet from all walks of life share our passion for sports, but they also share our desire to build a better future for the next generation of sports fans. Together, we can harness technology to bring fresh approaches to the sports we love.”
Tiger Woods and Rory McIlroy launch new TGL golf league with PGA Tour
McCarley is the founder and CEO of TMRW Sports, while Woods and McIlroy are listed as co-founders.
“Both Tiger and Rory’s competitive spirit extends beyond the golf course, and both have proven track records in supporting ventures that are modernizing the way sports are played, enjoyed, and consumed,” McCarley said. “As we begin this journey together with the strong support of a diverse team of investors and partners, we’re focused on accelerating the evolution of sports with several interesting projects in development.”
Former NBC Sports chairman Dick Ebersol is one of the initial investors in the company. McCarley’s NBC Sports Group experience saw him hold the role of President, Golf & Global Strategy from 2011 to 2021.
Tiger Woods, and Rory McIlroy team up in a new business venture with the launch of TMRW Sports
On Wednesday, TMRW Sports announced TGL, a new league in partnership with the PGA Tour. TGL will “showcase team matches fusing advanced tech and live action from a custom-built venue in primetime on Monday nights.” Woods and McIlroy are the first two golfers confirmed for the league, which is slated to begin in January 2024.
Next up for McIlroy is the start of the Tour Championship on Thursday.
High-profile golfers Tiger Woods and Rory McIlroy are launching the new TGL golf league through their new TMRW Sports group, the PGA Tour announced Wednesday.
The big picture: Woods and McIlroy are creating a new “tech-infused” golf league at the same time that the PGA Tour has gone head-to-head with LIV Golf, a new golf circuit that has drawn professional golfers away from the Tour.
Driving the news: Woods and McIlroy’s TMRW Sports will partner with the PGA Tour for a new league that “will showcase team matches fusing advanced tech and live action from a custom-built venue,” the Tour said in a news release.
Tiger Woods and Rory McIlroy form TMRW Sports
Events will be held on Monday nights and will not interfere with the PGA Tour’s schedule, the PGA said.
Woods and McIlroy are the first golfers to commit to the TGL.
Representatives with the PGA Tour did not immediately respond to Axios’ request for comment.
Details: The TGL will begin in January 2024 with six teams made up of three PGA Tour players each.
There will be 15 regular-season matches on Monday nights with semifinals and finals matches at the end of the season.
The golfers will compete in a “data-rich, virtual course” that has “a tech-infused, short-game complex,” the PGA said.
No specifics about the venues were shared.
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