US Streaming Video

US Streaming Video: The business of OTT streaming video continued to blossom in 2021 after a breakout 2020, but faces moderating growth over the next five years in the United States, by far the sector’s biggest global market, according to PwC’s Global Entertainment & Media Outlook.

That has big implications for investors, whose enthusiasm has for the sector has cooled dramatically since NetflixNFLX reported in April its first drop in subscriber numbers in a decade. The world’s largest streaming service since has announced layoffs, spending reductions, production cancellations, and new ventures such as an ad-supported tier.

Though most major Netflix competitors continued to add subscribers in 2022’s first quarter, analysts have pulled back on Total Addressable Market projections, especially in an increasingly saturated U.S. market. 

Video streaming services see end of pandemic boom, with other factors impacting too

They also have raised concerns that the new Hollywood business won’t be quite as lucrative as previously believed, or nor even as remunerative as its former pay-TV and theatrical businesses were for decades.

PwC’s 59-page annual outlook, which examines the five-year growth prospects for numerous sectors from book publishing to Internet service providers to trade shows, details the increasing competition for online video customers, spin-off impacts on related industries, and even suggests the eroding cable bundle may make a comeback, albeit in an evolved form.

The report says that OTT video jumped 22.8% in 2021, to $79.1 billion in revenues. Going forward, that growth rate will moderate to 7.6%. The big driver of opportunity will be a near-industrywide shift to hybrid streaming models that feature purely ad-supported FAST/AVOD services, combined with subscription services that provide tiers with and without ads.

We need a united front to overcome streaming video’s complexities

How To Become A Translator

CNN’s John Berman: Arizona ‘Sham Audit’ Proves Donald Trump ‘Even Bigger Loser Than The First Time’

‘Cut Him Off, Cut Him Off Now!’ Newsmax Anchor Ends Interview When Guest Criticizes Donald Trump

“In the medium term, shifts towards hybrid monetization methods, connected TV and free ad-supported TV (FAST) channels will cement video’s role as the main driver of revenue between 2021 and 2026,” the report says.

But the way forward is far more complex than in recent years, for both customers and the companies trying to serve them. That may pave a path for the return of the cable-TV bundle in a substantially new form after years of cord-cutting, the report suggests.

Samba TV: U.S. Open Golf Streaming/TV Viewing Plummeted

Our insights and forecasts suggest evolved packages that center around a broader definition of entertainment are in the future,” PwC’s C.J. Bangah, consulting principal on TMT Customer Transformation, wrote in an email interview from the Cannes Lions conference. “How we get from where we are today to that future is still being written. The pace at which new pricing models and packages are delivered are likely going to correlate to a few factors, including the broader economic environment.”

At the core will be the broadband connectivity that has been a major growth opportunity for cable operators in recent years. Indeed, companies such as ComcastCMCSA serve more broadband than traditional TV bundle subscribers. Having that minimal relationship allows the company a chance to upsell, especially for premium channels, live sports, 24-hour news providers and similar content.

PwC: Streaming video revenue growth to slow down through 2026

The broadband customer relationship thus creates a beachhead that is “important because it allows cable to weather the storm of cable-cutting and cord-trimming as users move to using more stand-alone TV providers. Retaining these now lower-paying subs means that as the re-bundling of third-party services occurs, cable TV will be able to recoup these losses. Additionally, this strategy preserves the ability for cable to cater to premium subscribers who are using more expensive services like access to sports content.”

Consumers are increasingly chafing at the challenges and rising cost of managing multiple streaming bundles, with different billing and sign-on, and the difficulty of finding where a specific show may be available. Done right, the report suggests, cable providers could help solve some of those headaches with new kinds of integrated offerings that the report says are “increasingly likely.”

Video Streaming Market Set to Witness Huge Growth by 2029 with Top Key Players – IBM Corporation (U.S.), Alphabet Inc., (U.S.)

It could be a boon for the services too, because navigating between so many competing offerings “takes its toll on the performance of all of them. In order to grow revenue across all of these competing companies, it is necessary for a neutral aggregator to play the role of the consumer gatekeeper.”

The new bundles also will offer access to new kinds of services, especially cloud-based video games that can be played with standard Bluetooth-compatible controllers or mobile phones.

Apple, for instance, has offered access to 200 games that can be played on its Apple TV streaming device as part of the Arcade service. More recently, Netflix began offering some mobile games tied to big franchises such as Stranger Things, and AmazonAMZN launched its LunaLUNA cloud-gaming service about six months.

But none of this will be easy, for the cable providers or their multiplying competitors/partners, Bangah cautioned.

“There is no clear market-dominant winner for the future of entertainment and media,” Bangah writes. “We see fault lines and innovation opportunities across most segments, and while for traditional TV players there are strengths they can use to help protect and drive market share – there are also very strong headwinds they must compete against.”

The Best Video Streaming Services for 2022 – PCMag

https://www.pcmag.com › … › Video Streaming Services

Cord cutters have plenty of excellent choices beyond Amazon, Hulu, and Netflix. Our exhaustive guide compares the top streaming services across multiple 

Video Streaming (SVoD) – United States | Statista Market

https://www.statista.com › … › Video-on-Demand

United States: Revenue in the Video Streaming (SVoD) segment is projected to reach US$36.52bn in 2022. Subscription-based Video-on-Demand services

The best streaming services in 2022 | Tom’s Guide

https://www.tomsguide.com › us › best-streaming-vide

01-Jun-2022 — Amazon Video. Amazon. Prime. Check Price. Arrow. Tablets with Netflix and Disney Plus, two of the best streaming service

10 BEST Video Streaming Services of 2022 [LIST COMPARED]

https://www.softwaretestinghelp.com › video-streaming

13-Jun-2022 — Explore our list of top Video Streaming Services with pricing and comparison to select the best TV streaming service for your requirements

List of streaming media services – Wikipedia

https://en.wikipedia.org › wiki › List_of_streaming_me

An over-the-top media service is a streaming media service offered directly to viewers via the Internet. OTT bypasses cable, broadcast, and satellite 

Best Streaming Services of 2022 | U.S. News

https://www.usnews.com › 360 Reviews › Technology

23-May-2022 — How to Stream; How to Compare Streaming Services; Coupons; Tips to Cut the Cord; Streaming TV with a VPN; How Much Data Does Streaming Video 

Video streaming market growth stalls in the US – Kantar

https://www.kantar.com › inspiration › technology › us

27-Apr-2022 — The proportion of U.S. households who have video streaming services has stalled at 86% (up 0.4% points quarter-on-quarter), after seeing 

What is streaming? | How video streaming works | Cloudflare

https://www.cloudflare.com › en-in › learning › what-is

Learn how live streaming TV, movies, and other video works, and how a video stream differs from loading other content over the Internet.

Live TV – Bloomberg

https://www.bloomberg.com › live › us

Bloomberg delivers business and markets news, data, analysis, and video to the … Please update your browser or turn off ad blocker to continue to watch.

Video Streaming Market Size, Share, Growth & Forecast [2029]

https://www.fortunebusinessinsights.com › video-stream

According to Forbes, in June 2020, approximately 48% of the U.S. adults subscribed to at least one online streaming service. REGIONAL INSIGHTS. North America 

Unit: Value (USD Billion)

Segmentation: By Component, Channel, Vertic

Forecast Period: 2022-2029

Historical Period: 2018-2020

Streaming Media – Online Video News, Trends, and Analysis

https://www.streamingmedia.com

StreamingMedia.com is the #1 destination for professionals seeking streaming and online video industry news, information, articles, directories and 

Video Streaming App Revenue and Usage Statistics (2022)

https://www.businessofapps.com › data › video-streami

US Video Streaming App Market — YouTube dominates the free-to-access video streaming platforms, with almost three quarters of the US adult population active …

Amazon Prime Video: One of the many perks of

Netflix: Netflix is the largest paid-for video stre

Tencent Video: China’s most popular video str

YouTube: The most popular video streaming s

Microsoft Stream, Live Streaming & On-Demand Video

https://www.microsoft.com › en-in › microsoft-365 › m

Engage employees with Microsoft Stream. Utilise live streaming or deliver video on demand (VOD) for your business communications, training and events

Global Video Streaming Market Share Report, 2030 – Grand 

https://www.grandviewresearch.com › Digital Media

North America accounted for the largest revenue share of the video streaming market in 2021, with a 38.7% share. This was majorly owing to the rapid growth …

Quantitative units: Revenue in USD billion and …

Growth rate: CAGR of 21.3% from 2022 to 2030

Market size value in 2022: USD 70.59 billion

Revenue forecast in 2030: USD 330.51 billion

Streaming Video Hosting and Live Video Streaming Services

https://www.streamingvideoprovider.com

Deliver your videos and live streams worldwide without buffering. Monetize without commission, pull insights from Deep Analytics, protect your content and 

Top 10s: TV Ratings, Video Games, SVOD – Nielsen

https://www.nielsen.com › us › top-ten

comes to streaming subscription video on demand (SVOD), TV and video games. … programs for all viewers in the U.S. across prime broadcast TV networks

Watch Us | Prime Video – Amazon.com

https://www.amazon.com › Us-Lupita-Nyongo

The visionary behind Get Out returns with an original nightmare, pitting an endearing American family against a terrifying and uncanny opponent

 Rating: 4.4 · ‎28,393 reviews

Unlimited video streaming with Binge On – T-Mobile

https://www.t-mobile.com › offers › binge-on-streaming

Unlimited video streaming with Binge On. Stream all the video you want from your favorite … See all streaming services Want us to add a streaming service?

What is Streaming? – Definition, Meaning & Explanation

https://www.verizon.com › info › definitions › streaming

Streaming. Definition. The technology of transmitting audio and video files in a continuous flow over a wired or wireless internet connection.

 

 

 

 

 

 

 

 

SOURCE URL

 

 

Leave a Reply

Your email address will not be published.