Most followed beauty

Most followed beauty: Beauty influencers have been increasingly gaining followers on social media. The fans love to see their posts and videos to learn new tips on make-up, hairstyles, and different products. Capitalizing on their online success, many influencers have launched beauty brands as well.

Many of these social media stars also use their platform to discuss issues like body image or highlight movements such as BLM. Here are some of the most-followed beauty influencers in the world on Instagram.

Kattan is an Iraqi-American make-up artist and entrepreneur known for her brand Huda Beauty, which she co-founded with her sisters Mona and Alya. Huda was ranked 40 in Forbes’ list of the wealthiest self-made female entrepreneurs in the US in 2019. On her Instagram page, she shares beauty tips, information about her products, and partnerships with other major names in the beauty business.

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She also gives space to other beauty influencers to showcase their skills with Huda Beauty products. According to her bio, these products are not tested on animals.

The Dutch make-up artist, who came out as transgender in January 2020, is one of the most celebrated names among beauty influencers. Her make-up videos on YouTube, where she first began posting tutorials, are among the most-watched. The popularity of her videos led to her association with prominent labels, celebrities, and brands like Lady Gaga and Maybelline. In 2019, Marc Jacobs Beauty named her its first-ever global artistry advisor.

In 2020, de Jager was recognized as a UN goodwill ambassador. Her Instagram feed has videos and posts of her experiments with different looks, make-up tips, and shout-outs to celebrities she has collaborated with. She will also become the first transgender to host Eurovision Song Contest, this year.

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Sugg has been an influencer for just over a decade, during which she also created her brand Zoella. The brand’s Instagram account, with around 1.1 million followers, has an assortment of posts on make-up, women’s issues, food, and fashion. Followers also get updates on the next guest of ‘Tuesday Takeover’ that has featured personalities like WILD WOMAN founder Donna Hay, Eyal Booker of Love Island fame, Plenaire founder Namrata Kamdar, beauty influencer Elle McNamara, and author Nancy Johnson. Sugg is also an established author. In 2014, her book titled Girl Online became the fastest-selling debut novel with 78,000 copies sold in the first week of release.

Sugg’s personal Instagram account is like a diary of her life journaling everything from her brand associations to precious moments with her partner, Alfie. There are posts about her favorite foods, campaigns on social media and mental health, and promotions of her books and travels.

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Unlike many other beauty influencers, Gutierrez, who goes by the name Manny Mua on social media, started his influencer career with Instagram and only later took it to YouTube. He is one of the most followed male influencers and, in 2017, was the only man named on the People’s Most Beautiful list. His influence in the beauty circuit led to Gutierrez becoming the first male ambassador for Maybelline.

He shares make-up tips, beauty challenges, and product reviews on his feed, but his fans love his sense of humor too. Follow him for the glamorous eye looks and his hilarious video mash-ups.

A pioneer for people of color in the world of beauty influencers, Mitchell uses her Instagram account to share everything she knows and does about beauty, fashion, and make-up. In between, there are snippets of her personal life and her support for movements such as Black Lives Matter.

 

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Every beauty post she shares has an unmistakable degree of glamour to it. Her longer make-up tutorials can be seen on YouTube. She does post teasers of these videos on Instagram. Mitchell has also collaborated with ColorPop Cosmetics besides other beauty brands and also starred in the Colossal Big Shot product advertisement for Maybelline alongside Gutierrez.

Thuy Le began her career as a beauty influencer on Instagram while she was freelancing as a make-up artist and working part-time at M.A.C. Cosmetics. As she gained followers, the London-based influencer expanded into making content for YouTube.

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Her videos are both informative and fun to watch. But according to Thuy, her followers are drawn by the honesty she displays towards her profession. She is praised for correcting herself and explaining her faults and has gained a standing for her reliable reviews of beauty products.

Noor is a Bangladeshi-American and one of the foremost faces driving a revolutionary change in pre-set notions about beauty. She has been using her influence to speak about the rights of marginalized communities, diversity, immigration, and representation. Noor is also known as a voice against cyberbullying and has been raising the issue on both traditional and social media platforms.

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On her Instagram account, Noor shares both beauty secrets and important messages centered on her advocacy. There are also posts about family and festivals, all of which exude warmth and positivity. She is also the founder of Noor House, a nonprofit that helps communities with free housing, educational resources, and access to food and water. Products sold under her label, Zeba, help support the Bangladesh-based JAAGO Foundation — a non-profit organization Noor House has collaborated with to provide education to girls in Bangladesh.

Hailing from Lesotho in Africa, Lebajoa spent her teens in the UK before moving to Germany. She dabbled in modeling as a teenager but soon quit to focus on the beauty aspect, especially hair. Her followers love the different styles she showcases with hair and make-up. What is interesting is that while she creates different looks for her social media posts, she doesn’t wear make-up when she is not on camera.

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Lebanon also has a company known as Temper, which sells high-quality wigs.

Hewitt was a television host before she devoted herself to the world of glamour. She started her YouTube account in 2012 and within two years had established her name as an influencer. Hewitt is also an entrepreneur. Her brand, Summer Fridays, which she co-founded with beauty influencer Lauren Ireland, is a line of skincare products ranging from balms to masks.

On her Instagram account, Hewitt shares candid photos of herself with occasional tips such as her morning routine and promotions of Summer Fridays products. She is also the host of the podcast Life with Marianna during which she chats with fellow beauty influencers, entrepreneurs, founders, and wellness experts to help listeners lead an inspiring life.

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Born in Nigeria, Kirtan is now a Los Angeles-based beauty, travel, and fashion blogger. It was through her blog that she started gaining recognition as an influencer. Readers were drawn to her open discussions about her hair, skin, and personal fears. Within a short time, Kittan established herself as a major figure among beauty influencers. Her headwrap company, Atarah Avenue, is known for partnering with major fashion brands such as Ralph Lauren and Calvin Klein. The fabrics for the attractive headwraps come from Nigeria’s local communities.

On Instagram, Kirtan posts about her make-up routine, tips to style your hair, along with some fashion advice as well. She also uses the platform to inspire women to chase their dreams and advocate for human rights in Nigeria

10 of the most followed beauty influencers in the world

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Instagram: most-followed beauty brands 2022 – Statista

https://www.statista.com › statistics › leading-beauty-bra

23-Mar-2022 — Leading beauty brands ranked by number of Instagram followers as of March 2022 (in millions) ; Kylie Cosmetics, 25.37 ; Anastasia Beverly Hills 

YouTube most subscribed beauty channels 2022 – Statista

https://www.statista.com › statistics › most-popular-yout

05-May-2022 — Most popular YouTube beauty channels as of April 2022, ranked by number of subscribers (in millions) ; Narins Beauty, 13 ; HellomaphieMX, 10.9.

Here are the 5 most followed beauty brands of 2019 – Vogue

https://www.vogue.f Vogue France in English

A look back at 2019: The top 5 most followed beauty brands on social media · 1. Huda Beauty : 50 246 498 · 2. Maybelline New York : 45 735 845 · 3. MAC Cosmetics

Most followed beauty influencers | Charts 2021 – WB Cosmetics

https://wbcosmetics.com › Blog

Top 10 World’s most followed beauty influencers · James Charles @jamescharles · James Charles · More videos · More videos on YouTube · Chiara 

01-Jul-2021 · Uploaded by James Charles

150 TOP BEAUTY INFLUENCERS IN 2021 | A&E – Amra & Elma

https://www.amraandelma.com › Influencer Lists

Bri @blissfulbrii_27,000 followers — With over 20 million followers, Chiara is our no 1 pick for the top 100 beauty influencers on Instagram to follow in 

A Brief Profile of Top 5 Most Followed Beauty Brands on 

https://www.orane.com › a-brief-profile-of-top-5-most-

Leading beauty brands have a huge fan following on social media channels. Instagram, for instance, has a total of 125 million (12.5 crores) followers across the 

Top 21 Beauty Influencers Brands Need to Watch – Socialbakers

https://www.socialbakers.com › blog › top-beauty-influ

12-Jan-2021 — Huda Kattan, better known through the cosmetics and beauty company she founded, Huda Beauty, is the top beauty influencer in terms of earnings.

Top 100 Beauty Brands on Social Media | Rival IQ

https://www.rivaliq.com › blog › top-beauty-brands-soc

10-May-2022 — This relentless posting schedule means there’s something for every one of ColourPop’s 10 million followers, helping the brand earn more than 67 

Top 25 Beauty YouTubers to Follow – Upfluence

https://www.upfluence.com › influencer-marketing › to

makeup & #skincare are the two most popular hashtags in beauty influencer content on YouTube. Beauty influencers on TikTok have the highest number of

Top 10 Indian Beauty Influencers on Instagram to follow in 2021

https://www.grynow.in › blog › top-indian-beauty-influ

This is a list of the top 10 Indian Instagram beauty influencers who have risen to fame and are followed intensely by their communities in the country and 

10 Famous Makeup/Beauty Gurus on YouTube [Popular 2022]

https://filmora.wondershare.com › vlogger › most-popu

06-May-2022 — More videos on YouTube Rachel’s YouTube channel Rclbeauty101 has over 13 million subscribers and a few years ago, she has landed on the number

10 of the most followed beauty influencers in the world

https://biz.crast.net › 10-of-the-most-followed-beauty

04-May-2022 — Kattan is an Iraqi-American makeup artist and entrepreneur known for her brand Huda Beauty, which she co-founded with her sisters Mona and Alia

Top Beauty Vloggers: 27 YouTube Influencers Sharing IZEA

https://izea.com › Blog

03-Feb-2022 — Chloe Morello is an Australia-based beauty vlogger with 2.65 million YouTube subscribers and another million followers on Instagram. She is 

Top 10 Beauty Influencers in 2022 – Influence4You

https://blogen.influence4you.com › top-10-beauty-influ

The most popular Having built her very own beauty empire, you’ll find Huda Kattan topping most charts when it comes to this subject. Starting with a blog, 

Top Beauty Influencers in India: Top 7 Names – The CEO 

https://www.theceo.in › Blogs

Shreya Jain is quite popular and her videos are very informative for young girls and boys. She has a good following base Instagram. As well that is a perfect 

Top 11 Korean Beauty YouTubers in 2022 – AJ Marketing

https://www.ajmarketing.io › post › top-11-korean-bea

South Korean YouTubers specialize in many niches, but among the most popular topics in the platform is beauty. Korean beauty products are being sold around 

Beauty YouTuber – Wikipedia

https://en.wikipedia.org › wiki › Beauty_YouTuber

As of 2016, there were more than 5.3 million beauty videos on YouTube, and 86 percent of the top 200 beauty videos were made by beauty vloggers as opposed 

42 Top Beauty Influencers – Small Business Trends

https://smallbiztrends.com › 2021/09 › top-beauty-influ

16-Sept-2021 — Nikkie de Jager is a Dutch beauty vlogger and makeup artist. Her YouTube video The Power of Makeup helped her gain instant fame after it went 

Most Followed Brands on Instagram – Stylophane

https://www.stylophane.com › most-liked-posts-on-insta

Beauty trending strong now! – Top Engaging Posts – Past 7 Days Beauty Brands show strong engagement on Social Media. Sign Up to Compare your brand

 

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